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Social networking sites are some of the best places to get free reviews. People there are talking about other people all the time. Of course, they take a bit more legwork than other sites because you will need to participate in the community and establish a presence before you can ask other people for reviews. A different way would be to have something to review, other then your great personality and back linked website.
Whether you are selling art, as in Deviantart.com, or just trying to get your site linked up on StumbleUpon.com and reviewed, it will create some nice backlinks back to your main site. You can even submit reviews to places that are constantly looking for reviews for new products – even if it’s not one you are selling!
If you are one of the first people to review a product, you will be at the top of the heap and that backlink will generate good traffic as well as help your PR. If you have a unique product you are trying to sell, g this product for a review?
If it happens to fit in an envelope, think about mass mailing it to webmasters in your niche and requesting a review of your product. Even better, offer the product up for sale on places that allow you to link back to your site, like Craigslist.com.
There are sites that review websites as part of their sole purpose in life. You can submit your website to be reviewed and get a valuable backlink. The only problem here is that you are not guaranteeing a positive review. If they think your layout sucks, they’ll probably say so. So, you might get a one-way backlink, but it might not be favorable. That’s the risk you take in submitting to the website domain review sites.
Blogs are also a great source of free reviews, but you will most likely have to exchange with the blogger for a review of their own too. There are several ways to do this and you will have to give tit for tat with most bloggers.
So, you will probably have to establish your own blog under your domain in order to take advantage of the social networking within blog communities. However, a blog is an excellent way to generate free backlinks.
As always, when someone finds a great way to game the search engine, Google steps in to smack him or her down. This is no different than what is going on with paid reviews right now. Bloggers, in particularly, are being targeted as so are the three main third party networkers of reviews. Google wants bloggers to put the e digital marketing attribute on the paid review backlinks, so that the search engines ignore the reviews.
The advertiser, however, has paid to put the backlink on the review. So, instead of penalizing the advertiser, they’ve decided to penalize the bloggers with paid reviews that did not use the e digital marketing attribute. Some blogs went down to a PR0 in a short amount of time. So, bloggers are now becoming quite wary of taking paid reviews from third party companies.
They are caught in the difficult dilemma of either taking a paid review and cheating the advertiser with a nofollow link or using dofollow and potentially blacklisting their own blog. This doesn’t mean they can’t do paid reviews, it means they have to be careful that a paid review alerts Google who penalizes them. This does not seem to be the case with other major search engines like Yahoo! and MSN. This is a recent development and one that is important to keep an eye out for as search engine algorithms change to adapt to changing markets.
If you are the advertiser and you buy a link that ends up being a nofollow, then you won’t get backlink credit for it. In such a case, you may want to try to locate bloggers directly who will offer paid reviews with a little more discretion that can still give you credit and won’t pull their own PageRank down. In the end, if either you or your sponsored backlink slides in PR, you both suffer.
Since some blogs were penalized down to 0, some advertisers started going back to pay these bloggers to actually remove their sponsored post, as odd as that may seem. Another way that might work for bloggers who are continuing to do reviews but don’t want their PR devalued is to actively block certain pages on their blog from being crawled by Google while continuing to use the dofollow so other search engines give the advertiser backlink credit e digital marketing
